What is Affiliate Marketing?

Jamin Onuegbu
2 min readDec 3, 2022

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In the early days of the internet, affiliate marketing was one of the first online businesses people started. It’s a simple concept: you promote a product or service on your website, and when someone clicks on your affiliate link and makes a purchase, you earn a commission.

Over the years, affiliate marketing has evolved into a multi-billion dollar industry. And while the basic concept remains the same, the way affiliate marketing is done has changed a lot. In this post, we’ll take a look at what affiliate marketing is, how it works, and why it’s still a popular way to earn money online.

What is Affiliate Marketing?

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

How Does Affiliate Marketing Work?

Affiliate marketing works by connecting merchants with potential customers. The merchant pays the affiliate a commission for referring customers, and the affiliate drives traffic to the merchant’s website.

Why is Affiliate Marketing Still Popular?

Affiliate marketing is still popular because it's a win-win for everyone involved. Merchants get more customers, affiliates get paid for their efforts, and customers get the products or services they're looking for. It's a win-win-win!

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Jamin Onuegbu

I am a Content Creator, and Digitals Solution Expert. I work as a Software Developer for a couple of early-stage startups.